My Professional Path
My career bridges two worlds, the creativity of event marketing and the strategic mindset of software marketing.
I love building meaningful experiences, whether they happen on stage or online.
Event Marketing
Turning ideas into memorable experiences.
I’ve reinvented, managed and organized events from student galas to corporate exhibitions with the student union : ACEED.
I love building everything from scratch, finding venues, negotiating partnerships, creating visuals, decorations, and running flawless logistics.
For me, event marketing is about energy, people, details and precision.
Event planning & logistics coordination (galas, seminars, trade shows)
Partner and sponsor negotiation
Budget & timeline management
On-site event supervision and coordination
Internal communication & social media campaigns
Creation of visual and digital assets (Adobe / Canva)
Management of a team of 10+ volunteers for student events
Full organization of the Documation trade show (Alfeo) and client workshops
Key Achievements & Skills
Event projects library :
Software editor Marketing
Building visibility and engagement in the SaaS world.
During my 3 years at Archimed and Alfeo, I helped strengthen brand identity, organize webinars and workshops, and manage B2B communication in a software environment, more specifically in a niche market as the Knowledge Management.
I like translating complex tech into clear, impactful messages that connect with users.
Marketing campaign management (emailing, automation, CRM)
Content strategy : blog, LinkedIn, newsletters, webinars
Event coordination with clients (user workshops, demos, roundtables)
Communication strategy & brand storytelling
Website updates & performance tracking (SEO, analytics)
Sales enablement materials (brochures, pitch decks, success stories)
Cross-team collaboration (sales, product, dev)
Market watch and competitive analysis
Key Achievements & Skills
Software editor marketing library :
My marketing toolset !
Recommendations
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Recommendations 〰️
Clément EVRARD, President of ACEED Student Association
“Léantine is creative, committed, and remarkably adaptable. She played a key role in shaping our student association’s communication and always brought concrete, strategic solutions. A true team player who goes above and beyond.”
Gaële FLORIN, Marketing director @Archimed/Alfeo
“Léantine has a positive energy, she’s open to try new things and work on different projects. Léantine is enthousiatic, dynamic and hardworker.”
Océane Vankammelbecke, Marketing & com assistant @Archimed
“She sets goals and achieves them efficiently. On a personal level, Leantine is a kind and supportive colleague, you’ll enjoy working with her.”